STI Group’s First Super Bowl Commercial Touches Down

February 3, 2014

The Super Bowl is easily one of the most anticipated events of the year. It has even spawned its own class of social gathering: the Super Bowl party. The reason for the massive popularity of the Super Bowl is that it has something to offer to everyone. Sports fans across the globe are huddled around the TV eagerly watching the game and shouting words of encouragement for their team. However, even non-sports enthusiasts can get behind the Super Bowl thanks to all the delicious food, drinks, camaraderie, and of course…the legendary commercials.

STI Group’s First Super Bowl Commercial

This year, STI Group was proud to be a part of the lineup for the most anticipated commercial-broadcasting event of the year. Unlike many other commercials, which people often try to avoid, Super Bowl commercials are actively sought out almost as much as the big game itself. Because of the magnitude and legacy that the Super Bowl commercials represent, we knew we couldn’t take this endeavor lightly.

The Message

STI Group works hard and we pride ourselves in that reputation. We’ve been in business for over 30 years and we have accomplished that longevity by working with honesty and integrity. We realize that the main features that set us apart from the competition are our willingness to work hard, our refusal to back down from any challenge, our commitment to strong values, and our perseverance to get the job done. We knew that was the message we wanted to share with the community because that is what makes us STI Group.

The Visual Concept

We wanted to show our crews hard at work during the commercial. The industrial setting at one of our local fabrication facilities conveyed the type of work STI Group does and the industries we serve. The commercial showed our workers welding and working hard throughout the shop as we complete projects to be constructed out in the field. Our business began with fabrication and it is still one of our core competencies to this day.

We Are STI Group

STI Group is a family as much as it is a business. We wanted the community to know that we work as a team helping each other out and we are very proud of everything our team accomplishes. We’re looking forward to continuing to serve our area and the community as a whole through hard work, honesty and integrity. Over 2,000 strong…WE ARE STI GROUP.